In the previous years, the conversation between two entrepreneurs might have started off with the question like having a website. As of this moment, virtually every business, regardless of its size, has some kind of website particularly for internet marketing. Today, having a website is not nearly enough anymore. If you want to maximize your success, you need to learn how to successfully market your business online whether you are in the e-commerce company or in the traditional brick-and-mortar business this time around. If you want to improve your website’s visibility and exposure, generating more online traffic and increasing sales, here are our top tips for your internet marketing:
1. Consider Search Engine Optimization for your Site
It has become an industry unto itself in the past few years and it is still the best in the marketing industry. There are hundreds of companies specializing in SEO that can help optimize your site. Simply think of two or three words and/or phrases customers might use when searching for businesses like yours, and then type them into the free Google Keyword Tool. You’ll receive a handful of similar results that are already being searched. Look for three-word or longer phrases, and use them in the copy on your home page often, without overdoing it.
2. Pay-Per-Click Advertising
Using PPC, you need to purchase specific keywords and keyword phrases from a search engine on a Pay-Per-Click basis especially with SEO as a website traffic-building tool. They are actually very different to sell your skills and enhance your keyword phrase.
Electronic newsletters are one of the best ways to drive qualified traffic to your website. It is easy and inexpensive to publish an e-newsletter that you use for the services. The keys to e-newsletter success are to carefully build your database, and to provide value-added content instead of a thinly disguised sales pitch.
This is another way to drive qualified traffic to your website and to boost your site’s ranking in the search engines this time around. They can be used to add more keyword phrase pages to your website. Search engines view blog posts that you create and uploaded the same way they do other web pages for internet marketing. Many business owners hesitate to blog because they don’t know what to write about, but don’t let this stop you.
5. Social Media Platforms
Businesses today quickly got into the act and started using social media to drive traffic to their websites. While many social media platforms started off primarily for personal online socializing, businesses, others are considering social media for their internet marketing venture. You could start by creating a comprehensive LinkedIn profile page, followed by a business Facebook page.
6. Positive Customer Reviews
Most of the shoppers and customers are now relying with more than ever on the reviews posted at sites like Yelp when it comes to deciding which companies to do business with this time. This makes it especially important to deliver the highest quality products and best possible service to all your customers, all the time. Keep an eye on these and other online review sites to see what your customers are saying about you.
Which internet marketing tips do you use and like the most? Share it in the comment section!